This is why the sustainability movement has become a global trend. Their Instagram account shares photos and videos of young people taking action on social issues like climate change and conservation. Jenny Welbourne is a Colorado-born, New York-based video content creator, fashion consultant, and one of the Top Sustainability Influencers whose major focus is on sustainable and ethical fashion and low-waste lifestyle, plant-based diet. Why is China cracking down on prominent business figures? Research scientist and Ph.D. scholar Emma Mamisoa Nomena, one of the best environmental influencers, is the brilliant founder of Wise with Waste, a non-profit organization dedicated to environmental sustainability and social justice. Anitas first book A Zero Waste Life: In Thirty Days published by Penguin Random House, Australia is available at all good book stores. Olivia aims to spread the message of veganism, minimalism, low-impact living, and self-love that is easy and attainable for everyone. They range from people who only buy used clothes to people who plug boutique brands. The first place by influencer type goes to business leaders (59.3%) and the last spot in the top 3 is for journalists (13.5%). Marcel Thomas Andreas Eris, better known as MontanaBlack, became famous through his gaming livestreams on Twitch and YouTube videos. Today we will look at some of the top eco-friendly influencers that have been contributing actively in spreading the message of sustainability. Considering that in January 2022, the worlds population was 7.95 billion people, its clear to see how big Instagram influencers impact can be. Diana is a frequent speaker at universities and international conferences where she speaks about nutrition and sustainability, social justice, animal welfare, and food policy issues. Defining Just Sustainability. Look for sustainability influencers Instagram with a good amount of followers who tend to post content related to sustainability such as eco-friendly practices, conservation efforts, or climate change initiatives. She released her first book Simple Matters in January 2016, which sums up her belief that living simply and purposefully is more sustainable not only for the environment but for our happiness and well-being. Since 2018, she has also starred in the ZDF television series Frhling and won the Nickelodeon Kids Choice Awards. Corporate spending on. Kalyn Callan is one of the rising sustainability influencers, and one of the best environmental influencers, based in London who firmly supports minimalism, secondhand buys, and small eco businesses. Claudiahas almost two decades of experience in the Energy, Transportation and Environment scene, as she was head of this department at the German Institute for Economic Research in berlin. Influencers lead seemingly perfect lives: They are beautiful, rich, and successful. Valeria Hinojosa is a Bolivia-born social entrepreneur, certified yoga instructor, travel and lifestyle blogger, and one of the Top Sustainability Influencers who is currently based in Miami. They follow him for content on friends and family (21.7%) and sports and fitness (22%). Given the rise of social media, social media influencers have become an essential part of marketing agencies' strategies. But which is the better route to take? Manuela Barn, a Colombian-American content creator, speaker, one of the top sustainability influencers, and environmental activist, began her journey to sustainability in 2015, after her world travels exposed her to undesirable environmental degradation caused by plastic pollution. 17-year-old Jamie Margolin is the founder and co-executive director of Zero Hour, a youth- and women of color-led movement that aims to support new young activists and organizers with the tools, training, and resources that they need to fight climate change and protect our natural resources. Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. Changemakers and eco influencers you should follow Get an overview of important personalities who want to change the world with fair fashion. She now openly talks about these afflictions on social media and turns them into her strengths. Environmental influencers are assisting in setting the course for this transformation, and we all have a part to play in it. ABI STEPHENSON @theeecogoddess (18.8K), 63. 6.8K 1.1K 48.4K 3 posts / month Get Email Contact. "Thus, mimicking individual behavior patterns of influencers is more likely to be constructive, creative and identity-building," he says. "I believe and hope that my content will help and encourage many young people," she said. He has a business background and focuses on the different strategies of renewable energies and developments such as digitalisation in the field. 18 and 24 (70%) and are enthusiastic about the topics of friends and family (37%) and sports and fitness (24.6%). For instance, by changing to a regional electricity supplier if possible. Diegois a Development Manager for the utility scale section at Steag Solar Energy Solutions GmbH. Creating a green and sustainable future: Presenting three influencers who use their platforms for this. From influencers and podcasters to transport activists and bakeries - never before have so many different people taken part in the German Action Days on Sustainability as this year. She began her plastic-free advocacy in 2011 and has documented that journey through her blog, The Plastic-Free Chef, which she started back then at age 16. After a decade of experience in the European Commission, advising the German government on EU aspects of the energy transition, he settled in Berlin to lead the European work programme for Agora Energiewende, an independent organization with the commitment to climate action. Her love for everything sustainable began when she was in college as an Architecture and Interior design student, where she first discovered and fell in love with the principles of sustainability. andysparkles is a personal lifestyle, beauty and fashion blog from Berlin. 1. Tolmeia Gregory @tollydollyposh 4. LINDSEY MILES @treadingmyownpath (53.7K), 35. The same goes for when influencers and media fall for "greenwashing," a term coined in the 1980s to describe "the corporate practice of making diverting sustainability claims to cover a . She runs a namesake blog and YouTube channel where she shares her tips and methods on how to living sustainably that suit every home and lifestyle. In their own way, they all spotlight how consumption, mobility and the very lives we lead can be designed to meet the needs of the future. Environmental influencers use their large followings and platforms to spread awareness and motivate action on behalf of our world. Whether sustainability, fair fashion or vegan lifestyle, all topics are covered and encourage reflection. Customers During her Ph.D. at the University of Amsterdam, Emma published 5 research articles and gave several presentations at international conferences. Sustainability influences purchasing behaviour. Eco friendly influencers are individuals who are passionate about the environment, sustainability, and green living. They are armed with the most recent science and a thorough grasp of environmental concerns. Its also important that followers of sustainability influencers Instagram are actively engaging with their posts so that your message will reach a wide audience. The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), interested in sports and fitness (32%) and TV and film (28.9%). Elizabeth Farrell @glacier996girl 3. She was included in Time's list of Most Influential Teens in both 2015 and 2016. Lauren Singer is an environmentalist, entrepreneur, blogger, and one of the top sustainability influencers who is a firm advocate of a zero-waste lifestyle. Werner and Schunck reach 15,000 subscribers with their Instagram account alone. First up on our list of Dutch influencers is Rianne Meijer. Georgette is a sustainability blogger and influencer based in San Antonio, Texas, whose Instagram page covers some of the major sustainability topics, such as plant-based diet, low waste lifestyle, and thrifting. So we took our readers with us on our journey, describing what we have learned in the process. Topics range from sustainable fashions and art events against microplastics to climate-friendly architecture. Melissa Hemsley is a chef, food columnist, best-selling cookbook author, and one of the Top Sustainability Influencers based in the UK, who is a proud advocate for sustainable and planet-friendly eating. CHELSEA WEBSTER @lowwaste.plantbased (7,342), 91. Lindsay has been featured across international media including, The Guardian, The Sunday Times, TreeHugger, TEDx, and more. Christine has 26,400 followers on Instagram, and a rate of engagement of 0.49%. If you know another solar designer, developer or engineer whod enjoy reading this page, share it with them via email, LinkedIn or Twitter. She believes that environmentalism is intersectional and should be viewed through the lens of sustainability and social justice. Despite her hectic schedule as a London-based doctor, Natalie Davis, one of the top sustainability influencers, doesnt let busyness get in her way to make a positive impact in the world by living more sustainably and helping to tackle environmental injustice. Some top sustainability Instagram influencers are reported to have made up to 8 digits in annual income due to their global reach and high level of engagement with their fans/followers across multiple social networks/platforms and through various collaborations/partnerships. Influencers One of these ways is by developing products and services that are safe and eco-friendly. Sustainability influencers Instagram are also very popular because they offer valuable advice on how to make our world a more sustainable place. Influencers Top It started as a hobby and eventually became a full-time business. SARAH KATE WATSON-BAIK @urbanwit (32.9K), 42. Gillian, who used to be a shopping addict, began curating her wardrobe and found her style. As an eco-influencer, Abi aims to educate, inspire and encourage people who want to embark on low waste or zero waste journey. Robert also has a PhD in political science. As a result of the growing awareness around global sustainability initiatives and green brands on social media, the number of sustainability Instagram influencers has seen an increasing rise. For example, images on Instagram have 23% more engagement than on Facebook, and videos even reach 38% more engagement. They are passionate about sustainability and are dedicated to educating others about the importance of taking action. Since 2018, she has also starred in the ZDF television series Frhling and won the Nickelodeon Kids Choice Awards for Germany, Austria, Switzerland in 2019 in the Favorite Social Star category. Through her blog, she hopes to inspire others to upcycle thrifted items, utilize ethically-made products, and ultimately, encourage a financially and environmentally sustainable lifestyle. The 18- to 24-year-old audience is mainly interested in friends and family (38.2%) and toys and children (21.7%). And, in Germany, they are role models formany teenagers and young adults. Once an impulsive buyer of clothes, she realized the impact her shopping habits had on the planet, decided to turn away from it, and began her advocacy for responsible consumerism and ethical fashion. Sustainability influencers Instagram also works with companies and brands that share similar environmental goals. Florida-based Natalie Kay Costello, one of the best environmental influencers, used to be in the fast fashion industry for 7 years until she decided to leave and started working on something she deeply cares about sustainable fashion. In addition to sponsored posts from brand partnerships and projects commissioned by companies/brands directly related to sustainability initiatives/goals, sustainability Instagram influencers also generate income through affiliate links shared within their posts or stories as well as through exclusive memberships offered by followers. In 2014, she began chronicling her zero waste journey through her blog Trash is for Tossers, which later transitioned into an online resource that provides relevant information, tips, and inspiration on reducing waste daily. It is also an economic and social imperative. Four million subscribers* follow him on YouTube, six million on Instagram (engagement rate, Luca Tilo Scharpenberg, 26, is a YouTuber, podcaster (, his webshop. Additionally, sustainability Instagram influencers might share video tutorials demonstrating easy DIY projects such as creating your cleaning supplies out of natural ingredients or growing plants indoors without requiring lots of resources. Originally called the Honest Root, April later renamed her blog to The Ethical Edit where she and her sister work hand in hand to curate wearable, unique fashion for sustainability seekers. Together, they set up an eco-travel and lifestyle blog, The Dharma Trails, where they document their traveling experiences and share knowledge about responsible tourism as well as helpful destination guides that cover the best things to do and places to stay and eat in different locations around the world. In that case, however, it is not so much the influencers who are responsible, but mainly the family and the psychosocial situation of the young people themselves. Since then, the Cologne native has been vlogging about lifestyle, fashion and cosmetics. As an eco-content creator, Nicole, one of the most famous environmental sustainability influencers in 2022, has partnered with several brands such as Organic Basics, Vivo Barefoot, and Brita to name a few, and aims to help more environmentally-conscious brands to grow their platform through content curation, copywriting, and SEO. But eventually she no longer felt at ease with unethically produced garments. She became viral for collecting all of the waste she has created in a 16oz mason jar. Taylor Pfromer, one of the top sustainability influencers, initially thought that a zero-waste lifestyle is a lot more expensive, but after trying it out for a year, she was amazed at how she was able to save a lot of money. "I want to make people aware that they should reflect on their behavior and I'd like to use my reach for that." Gaia, one of the top sustainability influencers, is an Italian young influencer and blogger who has become passionate about sustainability after learning about it during her studies. They claim to provide a simple, healthy approach to living that extends beyond the kitchen and employ gluten-free, grain-free and refined sugar-free dishes. One thing has always been true to Xis core: less stuff & more adventures. They may come from various backgrounds, but they all have a strong love for preserving the environment. Tara began her low waste journey back in 2017. Volkerhas been a Professor for Renewable Energy Systems at HTW Berlin for 17 years. Anna Rydne, one of the most famous environmental sustainability influencers in 2022, is a Swedish social media and content creator, author, and mother of 4 who has a special interest in urban gardening and a zero-waste lifestyle. Kat created Sweet Sustainability as a space to share her research, zero waste tips, and tricks she has learned along her journey of sustainable & conscious living. Subscribe here: These influencers are passionate about sustainability, Model, businesswoman, greenfluencer and Miss Germany 2022. From luxury brands to drugstores and small online commerce, everyone wants to work with content creators and use their reach to their own advantage. Sustainable fashion influencers took an intrinsically over the top, famously wasteful industry, and called it out. Although she grew up in a family that recycled and has respect for the planet, it wasnt until well into college that she seriously embarked on her sustainability journey. Since Marie Nasemann reached third place in the TV talent show Germanys Next Topmodel in 2009, she has come to know the fashion industry very well. While previously, young people followed their favorite stars via radio or television, today their lives are on display 24/7 on social media, accessed by a simple tap on the smartphone. Sustainable Brands '22 is the global event for regenerative brands and leaders. Country Crock is breaking barriers in the plant-based aisle, here are six influencers doing the same in their own way. This also motivated her to start her blog in 2015, with a desire to be the change and empower others to do the same. Sustainability influencers are the game changers who genuinely care about social change and environmental impact, and they use their voices to promote change and sustainability. @happyhippie is an organization that focuses on youth empowerment and social justice. Samantha White, one of the most famous environmental sustainability influencers in 2022,has always been passionate about recycling since she was a kid but felt that shes not doing enough. Shanti Joan Tan (@shantijoantan) 25. ASHLEIGH NORRIS @thesoulfulsprout (52.2K), 52. She worked in various companies in Europe and the United States and is currently an electrical engineer at Vattenfall, one of the biggest electricity suppliers in Germany. Many people look to sustainability influencers Instagram for advice on how they can make their everyday lives more sustainable. Sie bloggen ber Nachhaltigkeit, Achtsamkeit und ein bewussteres Leben, und alle sind sich einig: Die ersten Schritte in Richtung Nachhaltigkeit und Achtsamkeit im Alltag mssen . Germany has been called the worlds first major renewable energy economy. SARAH ROBERTSON BARNES @sarah.robertson.barnes (18.2K), 64. Instagram. Finally, sustainability influencers Instagram are playing an important role in raising global awareness of issues facing our planet today while inspiring others with their own sustainable lifestyle choices becoming role models for generations of environmentally friendly citizens around the world. Today I want to make as many people as possible aware of environmental protection with my dedicated site RescuePlanetLife, especially via social media. Environmental and social justice advocate Celine Orsatti, also one of the most famous environmental sustainability influencers in 2022, is a French girl with Italian origins. Kolsquare's technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. Let's dive in! Aside from her creating content for her blog and channel, she is also an Ecopreneur Podcast Host, Low Impact Movement (LIM) Contributor, and an active member of Ethical Writers and Creatives. The Bielefeld-based influencer has 4.68 million followers on YouTube, 3.5 million on Instagram (engagement rate 6.88%) and 3.1 million on TikTok (engagement rate 9.4%). She challenged herself to go zero waste by the end of the year, and not to buy clothes for a whole year. Sinnfluencer is a German term derived from the words 'sinn' - meaning 'purpose' and 'influencer'. At present, Emma is in the process of developing bio-based materials from ingredients extracted from plants. Accordingly, green women influencers should know sustainability principles in their consumption patterns: Volunteering: Being green influencer is not based on economic motives. When it comes to the sustainability journey, Destiny, one of the best environmental influencers, chooses progress over perfection. When sustainability brands partner with eco friendly influencers, they can leverage their influence to spread awareness of sustainable lifestyles and products. According to a study by the audience measurement company AFG Videoforschung, they have now joined the ranks of athletes and singers in terms of being role models for young people. Who is Nigerias president-elect Bola Tinubu? Advertisers seek to leverage influencers' large community of followers who place trust in influencers' recommendations. Mindful Momma has been recommended by the New York Magazine as an expert ingreen cleaning products,sustainable kitchen products, and natural baby productsand has been featured inRachael Ray Magazine,Parade.com,The Good Trade, and more. She uploaded her first video on YouTube in February 2016, 2 months after she quit her job to pursue her dream of running a business. She created her website to provide Informative tips on how to live more sustainably and to make informed sustainable choices. By sharing these stories on the platform, sustainability influencers Instagram help to educate others about the need for sustainable practices. He has over eight years of experience in the renewable energy sector, specialising in areas such as data analysis, corporate communications, and community . CONNIE AND LUNA @connieandluna (82.9K), 28. Influencers are estimated to be an $8 billion ecosystem, and their authority is undeniable. Wind is the most prominent of Germany's renewable energy sources, with a share of 23.7%. Package Free has diverted hundreds of millions of pounds of waste from landfills since its inception. Ashley Renne is an American-born, half Jamaican, and half Indian content creator, keynote speaker, entrepreneur, and one of the Top Sustainability Influencers who primarily focuses on sustainable tourism and low impact plant-based living. Shes also passionate about social justice issues like the need for representation especially women of color, systemic change towards a circular economy, environmental racism, and mental health awareness, and much more. Sustainability influencers have the upper hand in introducing a brand or product to their followers. Xochil Lilas. RACHEL AND SCOTT JOHNSTON @plantedinthewoods (123K), 11. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. MADELEINE OLIVIA @madeleineolivia (87.6K), 22. The first step is researching sustainability influencers Instagram who have the potential to be interested in your brand and message. The cameraman Marcus Werner and I founded the sustainable online magazine Viertel \ Vor. With a keen interest in growing her own food and edible flowers, urban homesteading, and permaculture, she wants to share her knowledge with others, so she created her blog, Sustainable Holly, with a hope to inspire others to grow their own food and make sustainable changes to their lifestyle. The decisive factor could be their constant presence online: 70% of all 16-to-24-year-old Germans encounter influencers on social media every day regardless of whether they click on their links consciously or by chance. Do eco friendly influencers usually collaborate with influencer agencies? Marisa Becker also raises awareness via a podcast. Follow along to keep up to date with the latest industry trends and network with industry professionals. By using Instagram as a platform for promoting positive change, sustainability influencers Instagram are helping create meaningful conversations around various topics related to sustainability by engaging audiences in ways that traditional media outlets might not otherwise reach ultimately leading us towards a better future for our planet! Lindsay Miles, one of the top sustainability influencers, is a passionate zero-waste and plastic-free living spokesperson, educator, and founding Director of the Plastic Free Foundation. They advertise certain products on their channels andthat is how they make a living, even if it is unclear how much that is in concrete figures. For Shelbi, the creator behind the website and YouTube channel entitled Sustainably Chic, sustainability used to be a simple hobby that quickly grew into a passion and a lifetime mission. Influencer agencies benefit from the expertise of eco friendly influencers as they bring valuable insights into the latest trends in sustainable living. As role models, Sinnfluencers try to motivate their followers to shape a better future. She discovered the zero-waste community on Instagram, which sparked her desire to change her wasteful habits, and started learning about the swaps that she incorporated into her life. Eco friendly influencers usually collaborate with influencer agencies benefit from the expertise of eco friendly influencers individuals. Who have the upper hand in introducing a brand or product to their followers to a... Business background and focuses on youth empowerment and social justice also works with companies brands! 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