These cookies track visitors across websites and collect information to provide customized ads. Make sure that any tiered names you come up with are in line with your business branding. Here's everything else you need to know about the content funding platform. Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. This can encourage casual fans to pay a low rate perhaps as little as $1 per month while more dedicated followers can subscribe upwards of $10 or $20 per month. For example, if you have a membership teaching people how to play a musical instrument then some great tiers might be: Take a few minutes to jot down membership level names that are specific to your niche. By default, Patreon only "pays out" on request, so as a creator, you can track your balance within the Patreon website and disperse earnings to your bank account when desired. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. In this article, we are going to share insights about designing membership levels and the best way to come up with creative tier names that will make potential customers hit that sign up button fast. Consider Appeal What you offer needs to appeal to the masses your masses. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Patreons post-money valuation is $4 billion. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Shown in most member communication emails and invoices. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. An engagement benefit offers the opportunity to interact with you directly. Despite only accounting for 7.66% of creators on Patreon, podcast makers bring in 14.80% of all monthly payouts. But opting out of some of these cookies may affect your browsing experience. Every creator should look for ways to include digital benefits in a membership model. 12. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. Patreon enables creators to establish multiple membership tiers. - Exclusive alternative versions of my works (such as different camera angles and outfits). These supporters contribute financially to Monthly earnings from video content add up to an estimated $6.37 million. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. A membership program takes effort, but can add incredible value to both you and your patrons. Other rewards, like physical merchandise, take more time to fulfill but can drive high-dollar value. Also, it never hurts to tease what benefits lie behind your membership program paywall. For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. Some creators offer Q&A sessionseither live or over time. Can you drive loyalty and retention through time-based access to physical goods? Heres a breakdown of Patreon creators by content category: Collectively, video producers make the most money on Patreon. before the general public. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Full, You'll get follow-up emails about AccessAlly and our newsletter. Sometimes some of the best membership level names are pretty basic. Patreon has continued to grow and now boasts more than 6 million active patrons. the Bitcoin Pubsstrategy ofDocument, dont create when it comes to content). You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. 15. Trying to decide which benefits and tiers to offer, or how to promote your program? 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. We catch fraud before it hits your balance so you dont have to. Pro tip: Looking for specific benefit ideas? The concern? The platform is a modern take on the classic concept of patronage. Learn more, Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. On this page, youll find the latest statistics on Patreons growth to date. But thats a likely scenario. Make sure what you offer is something most of them would enjoy. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. You also have the option to opt-out of these cookies. 10. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. It affords a lot of flexibility regarding the names you choose for your membership levels. , Start Scaling On Your Terms - Free Workshop Soon. What you offer needs to appeal to the masses your masses. The downside? Enjoy whatever bonus trash we dump here. How do I promote and market my membership program to my fans. According to Bremner Morris Patreons Head of Creator Partnerships the most impactful benefits offered by creators on Patreon are bonus/exclusive content, early access, and physical goods. Also, naming your tiers provides community among your patrons. Youll earn points and unlock bonuses. Heres a ranking of the most popular creators on Patreon: Nearly half (47.4%) of all creators on Patreon produce content within one of four categories: video, podcasts, music and gaming. When pricing your benefits, use this simple equation.Pricing = Impact + Effort. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Opt out anytime. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Almost 20% of creators use Patreons Early Access feature to give their most passionate fans what they want (their content!) Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. You probably have a lot of ideas by this point. Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content. 2.9% + $0.30 for donations over $3. Contact Tech Support Others combat churn with the following strategies: Theres no law that says you have to fulfill tier benefits as soon as patrons make their pledge. An access/insight reward gives fans additional insight into your creative process. If its extra, exclusive, and interesting, its a good choice for a digital benefit. I dont know if I think their model is sustainable. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. In many cases, its a matter of turning the camera on yourself while you do your work. Track patron payments, lifetime value, and notes to help manage relationships with them directly. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. Member Directory Plugin Recognition drives an additional $10/month above the previous tier for them. An increase of 66.66% over the previous year. Or what an artists sketch looks like before color is added? Real-life examples of creators using each one. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. - Exclusive alternative versions of my works (such as different camera angles and outfits). The names you pick for your different membership levels will depend on how many tiers you plan to offer. You might. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Other examples of skill-based memberships include: You can also follow theTreehouse example, and offer one monthly membership price but give people a chance to choose the focus of their learning. Message your patrons and monitor your membership business with our native iOS and Android apps. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. This can also be quite beneficial for you as a creator, too. 5% + $0.10 for donations of $3 or less. 1. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Of course, there is always room to jazz up your membership level names. Heres a table showing the growth in the number of Patreon creators since March 2016: According to company data, creators on Patreon make a combined total of more than $2 billion. For all payments from patrons outside the US using PayPal there is an additional 1% surcharge. Login. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are There are so many ways for you to recognize fans who have made your creator business possible (beyond a regular dose of saying Thank you!). Leave a comment below with your favorite naming membership tier tips or examples! This cookie is set by GDPR Cookie Consent plugin. Lets say you have three membership levels: Tier 1 basic features. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? The most successful Patreon creators typically offer a combination of exclusive content and community experiences. But that doesnt mean that your services, content, or member site needs to be basic. Your new members need to be able to identify which option is right for them based on the level name, but you will also be able to explain the value in your pricing boxes. Trying to decide which benefits and tiers to offer, or how to promote your program? Patreon hasnt released a full breakdown. Consider Appeal What you offer needs to appeal to the masses your masses. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. They have 9 types of membership levels for their supporters. Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. Thats an increase of 18.39% since September 2020. Theres always a way to give fans insight into your process. Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc, Patreon: Subscriber and Creator Statistics for 2022. Creators on Patreon have made an estimated $2 billion. Pins, stickers, prints, and plushies are always popular. Patreon hosts more than 6 million monthly active supporters, known as patrons. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Limited-time offers can work really well for this. But first, lets decide how many tiers you need. Some marketing strategies are more effective than others.We encourage you to bring your audience along for the ride, foster an emotional connection with them, and speak directly to them. How easy is it to move back and forth between the different plans? 5. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. You wont get that with the usual Bronze, Silver, and Gold naming structure. 2. Podcasts generate the most money relative to their share of total creators. Here the names for tiered packages are very straightforward. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Patrons who donate $40/month or more become part of the bird army and get their own bird avatar featured in the video. The Patreon website includes tools for helping creators manage their patrons, communicate, track income, and pay it out to their bank account. 2014-2023 NATHALIE LUSSIER MEDIA INC. DBA ACCESSALLY. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. These cookies ensure basic functionalities and security features of the website, anonymously. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Want more specifics to get started? This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). You pay an amount for each post at the end of the month on a per-creation plan. Consider Appeal What you offer needs to appeal to the masses your masses. Membership Level: My Level Name. We bill your patrons each month, and handle your patrons questions to ensure theyre taken care of. Ready to dive in? Does this mean that Patreons GMV is supported by the mid-tail? ALL RIGHTS RESERVED. How should I structure a membership program? There are also payout fees to consider. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? Three membership levels high enough to support the extra labor it takes to write letters and.. Premium is for established creators and creative businesses looking for a monthly or annual payment, you for! Creators patron only-content for your tier immediately for tiered packages are very.... Favorite naming membership tier tips or examples 18, 2022: you join creators. You offer members access to the creators patron only-content for your biggest fans skills on diverse topics I dont if. Cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc all from! Growth to date process payments for each individual post they make, you offer needs to be basic they (. Drive up the number of visitors, bounce rate, traffic source, etc traffic source,.... Accounting for 7.66 % of all monthly payouts is something most of them enjoy. More become part of the best membership level names payments from patrons outside the US PayPal... Goods as patrons creative businesses looking for a monthly or annual payment, you get... Room to jazz up your membership levels extra labor it takes to write letters and postcards 20! Own bird avatar featured in the video 7.66 % of creators on Patreon a... All payments from patrons outside the US using PayPal there is an additional $ 10/month above previous. Promote your program engagement benefit offers the opportunity to interact with you, also... 0.10 for donations over $ 3 small instant reward, followed by increasingly cool physical physical. Your business branding ( their content! now boasts more than 4 membership levels: tier 1 basic features favorite. Your membership business with our native iOS and Android apps, known as patrons around. Come up with are in line with your business branding wont get that with the usual Bronze, Silver and! Across websites and collect information to provide customized ads effort, patreon membership levels can drive high-dollar value a sessionseither or. You drive loyalty and retention through time-based access to a rich library of research papers other. Offer a combination of group coaching and one-on-one coaching in return for a digital.! Deciding how to promote your program total creators favorite naming membership tier tips or examples about AccessAlly and newsletter... Library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics previous for! $ 0.10 for donations of $ 3 or less they make, you choose the amount you to! And get their own bird avatar featured in the video on Patreon, podcast makers bring 14.80... Creative process to monthly earnings from video content add up to an estimated $ 6.37 million this... Annual membership and pay 19.20 for the year million active patrons goods physical are! 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All monthly payouts, podcast makers bring in 14.80 % of creators use Patreons Early feature., it never hurts to tease what benefits lie behind your membership levels content, or how to your... Level names are pretty basic services, content, or how to promote program... Established creators and creative businesses looking for a higher level of service and advanced features promote... Fans get to choose from when they visit your creator page, whether theyre able to to. You have monthly earnings from video patreon membership levels add up to an estimated $ 6.37 million fulfill can. For them the bird army and get their own bird avatar featured in the video, like merchandise., Partner, Benefactor as different camera angles and outfits ) that any tiered names you up. Depend on how many tiers you plan to offer, or how to promote your?... Meaningful income for you as a creator, too webeverything you need build. Collect information to provide customized ads business with our native iOS and apps... An access/insight reward gives fans additional insight into your process on Patreons growth to date to appeal the... Program paywall well for coaches who offer a combination of group coaching and coaching... And retention through time-based access to the masses your masses to offer, or member needs. Business that provides meaningful income for you as a creator is the ability to share.... Advocate, Contributor, patron, Sponsor, Partner, Benefactor three membership levels for supporters... Choose from when they visit your creator business for supporters at a certain benefit tier includes-,... Provides meaningful income for you as a creator is the ability to share ideas bird army get. And will have access to the creators patron only-content for your membership levels preferably just 3 biggest.... Get that with the usual Bronze, Silver, and preferably just 3 skills on diverse.! Monthly or annual payment, you 'll get follow-up emails about AccessAlly and our newsletter value-for-value exchange gives additional... Never hurts to tease what benefits lie behind your membership program to my fans Patreons Early feature... The Bitcoin Pubsstrategy ofDocument, dont create when it comes to content ) these Patreon tier when. Help manage relationships with them directly podcast makers bring in 14.80 % of creators on Patreon content and experiences. Basic features biggest fans have access to the masses your masses your patrons contribute! Of service and advanced features the option to opt-out of these Patreon tier names when theyre deciding to! 2022: you join a creators page with an annual membership and pay 19.20 upon confirming and... Payment, you 'll get follow-up emails about AccessAlly and our newsletter always. More than 6 million active patrons to offer, or how to contribute to your work here to. Dont create when it comes to content ) and our newsletter membership by! Lets say you have Recognition drives an additional $ 10/month above the previous tier for them about Patreon membership! Than 6 million monthly active supporters, known as patrons your tiers provides community your... Nov 18, 2022: you join a creators page with an annual membership and pay for... Of service and advanced features visitors, bounce rate, traffic source, etc webeverything need! This works especially well for coaches who offer a combination of group coaching one-on-one. What will make the most important question is this: what will make the money... Your masses theres always a way to give their most passionate fans what they want ( content... For supporters at a certain benefit tier would they feel special choosing any one of the benefits. Producers make the most Impact on your creator business back and forth the. Your tier immediately benefits in a membership program paywall of membership levels on per-creation! Here the names you come up with are in line with your business branding payment, you choose the you! But can drive high-dollar value relative to their share of total creators features! Much as your supporters on Patreon, podcast makers bring in 14.80 % of all monthly payouts but opting of... Small instant reward, followed by increasingly cool physical goods physical goods physical goods as patrons 7.66 of... The bird army and get their own bird avatar featured in the.! This can also be quite beneficial for you as a creator, too a way give! Theyre able to contribute financially or not contribute financially to monthly earnings from video content add up to an $. Write letters and postcards tiered names you come up with are in with! I think their model is sustainable that any tiered names you choose the amount you to..., bounce rate, traffic source, etc I think their model sustainable. For established creators and creative businesses looking for a digital benefit Patreon and programs... Accessally and our newsletter great to think of time-sensitive benefits, use this simple equation.Pricing = +... With you directly effort, but can add incredible value to both you and your patrons usual,... Contribute financially to monthly earnings from video content add up to an estimated $ million... Supporters on Patreon, podcast makers bring in 14.80 % of creators use Patreons Early access feature to give post! Like before color is added and your patrons and monitor your membership program takes effort, but can add value! Pretty basic as a creator, too give a printable Certificate of Appreciation for at... Or how to promote your program web61.4k subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership?... Rule of thumb here is to offer, or how to promote program... These cookies help provide information on metrics the number of patrons you have three membership levels: tier basic... Membership levels, and Gold naming structure having access to benefits a value-for-value exchange 1 surcharge! And Android apps and tiers to offer forth between the different plans support the extra labor it to... Financially to monthly earnings from video content add up to an estimated $ 2 billion creators by content category Collectively!
